That line is quoted from The Brand Gap.
…unless it is on a cow.

A logo is sometimes compared to a signature. It is a mark of someone, an organisation, a group, a product or service or a brand.

So what is a brand?

The thing about brands, is that they are all around us and the influence cannot be underestimated.
I subscribe to the notion that a brand is a collection of values. It is much related to belief and the emotional involvement. A brand involves a person to the depths of their minds and hearts. To an extreme extent, it can be related to the way we relate to religion.
(I’m a little tired today, so I’ll continue this article when I am more coherent)